Meet Our Senior Staff

Smarcon began as an idea by President and CEO, Marty Waisbord, who dreamed of bringing construction into the future. When Marty was introduced to BIM solutions applied to construction, he embraced the opportunity to improve the construction process on all levels. Marty developed Smarcon as an affiliate company, working hand in hand with his leading construction company, Promont.

“In the past, architects, engineers, and contractors would have difficulties in coordination and communication,” explains Marty Waisbord, President and CEO of both Promont and Smarcon. “This confusion is often due to the fact that they are speaking different *design languages* and have a lack of insight and knowledge into what the other
is doing. With the design-build approach and BIM, I am confident that having a cohesive model that is correct and houses all disciplines will clarify all issues and unify all parties involved.

“I call this the Master Builder approach.”

Marty Waisbord
Founder and Chief Executive Officer

Meet Our Senior Staff

Smarcon began as an idea by President and CEO, Marty Waisbrod, who dreamed of bringing construction into the future. When Marty was introduced to BIM solutions applied to construction, he embraced the opportunity to improve the construction process on all levels. Marty developed Smarcon as an affiliate company, working hand in hand with his leading construction company, Promont.

“In the past, architects, engineers, and contractors would have difficulties in coordination and communication,” explains Marty Waisbrod, President and CEO of both Promont and Smarcon. “This confusion is often due to the fact that they are speaking different *design languages* and have a lack of insight and knowledge into what the other
is doing. With the design-build approach and BIM, I am confident that having a cohesive model that is correct and houses all disciplines will clarify all issues and unify all parties involved.”

“I call this the Master Builder approach.”

Marty Waisbrod
Founder and CEO

Kris Welshman
VP of Operations

Kris Welshman, our VP of Operations, boasts a rich background in overseeing and optimizing operational functions. With a meticulous eye for detail and a strategic mindset, Kris orchestrates our company’s daily activities with the precision of a seasoned conductor. He excels in balancing efficiency with quality, ensuring that our operations are both seamless and results-driven. Kris’s leadership is instrumental in maintaining our operational excellence in a dynamic business landscape.

Kris Welshman
VP of Operations

Luis Rojas
CTO

Luis Rojas, our Chief Technology Officer (CTO), stands as the technological visionary of our organization. Armed with a deep reservoir of technical expertise and an unrelenting passion for innovation, Luis leads our technology division. He envisions and implements groundbreaking tech solutions that keep our company at the forefront of industry advancements. Luis advocates for a culture of continual learning, embracing emerging technologies to enhance efficiency, security, and scalability across all facets of our operations.

Fraidy Spira
Director of Operations

In her role as Director of Operations, Fraidy Spira is the strategic cornerstone of our operations. With a razor-sharp analytical mind and a dedication to enhancing efficiency, she meticulously manages our intricate organizational processes. Fraidy’s knack for solving complex challenges and streamlining workflows enhances our overall productivity and responsiveness to market demands, ensuring that our operations are finely tuned.

Luis Rojas
CTO

Fraidy Spira
Director of Operations

Fayge Lipschutz
BIM Manager

Fayge Lipschutz, our BIM Manager, brings a fusion of creative flair and technical expertise to our architectural endeavors. With a foundation in architecture and a deep understanding of market dynamics, Fayge plays a pivotal role in guiding our projects. She identifies strategic opportunities for architectural innovation, crafting comprehensive plans and collaborating with teams to transform concepts into tangible results. Fayge’s leadership ensures our organization thrives in the ever-evolving construction landscape.

Rachel Wiener
Interior Designer

Rachel Wiener, our Interior Designer, possesses an innate ability to translate our ethos into captivating visual aesthetics. Her extensive background in interior design and branding allows her to curate our image with finesse. Rachel ensures our physical spaces align seamlessly with our values and culture, creating environments that are not only aesthetically pleasing but also conducive to productivity and well-being.

Fayge Lipschutz
BIM Manager

Rachel Wiener
Interior Designer

Yossi Blaustein
VP of Sales

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